In this video series, Robin Farmanfarmaian takes you from zero to blastoff on your journey to becoming known for your ideas and brain. Follow step-by-step instructions on exactly how to build and launch yourself as an expert, whatever industry you choose.
Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your goals, business model, and your why--your fundamental truth--to build your launching pad for success.
In 10 Modules, Robin takes you through a step-by-step process into building a thought leader platform. Explore the different ways to make money, get on stage, and design the life you want.
Make sure to download the Workbook, and be ready to write or type answers to all the questions during and at the end of each module. By the end of the course, you will have a solid foundation and know exactly what you need to do next - as long as you do the Action Item questions at the end of each module!
Download the Multi-Tab Recording System Spreadsheet. That has 10 tabs that have already outlined your action steps. The tabs will be explained during the modules, why they are important, and how to fill them out.
"The ultimate form of career insurance is becoming known as an expert - but that doesn't happen by accident. Robin's book lays out a clear, effective strategy executives can follow to become recognized in their industries."
- Dorie Clark, author of Stand Out & Reinventing You; adjunct professor, Duke University Fuqua School of Business
“Everyone is a genius in some way—your ideas and brain are your superpower. If you want to learn how to broadcast your superpower to the right people and achieve your goals, you need this.”
—Jim Kwik, CEO and founder of Kwik Learning
“Having known Robin for over six years, I’ve watched her build her own speaking and thought-leadership career from scratch. If you want to learn how to effectively package and communicate your ideas, Robin’s book is a great resource!”
—Shirley Bergin, chief operating officer and chief marketing officer of TEDMED
“Whether you’re ready or not, technology is rapidly changing the way we all work. My friend Robin Farmanfarmaian’s new book, The Thought Leader Formula, is a plan and path for making sure you can stay ahead of change and make massive progress. In it, Robin shows you how to reach your bigger goals, create multiple streams of income, market yourself more effectively, increase your confidence and credibility, manage your time, network, present on stage, and a lot more. If you want to succeed now and in the future, read Robin’s new book.“
—Joe Polish, founder of Genius Network and Genius Recovery
“Robin has turned herself into a major speaker, author, celebrity and entrepreneur in health care—all in a very short amount of time. But she didn't achieve that status by luck, and she overcame very significant obstacles on her way. She became a thought leader using a systematic program she developed herself. But if you want to have that kind of an impact, you don't have to do it yourself—Robin has written this great book as a manual for you to follow.”
—Matthew Holt, founder, The Health Care Blog; cofounder, Health 2.0 Conference
“There’s a secret to being successful, and it’s not what you think. it isn’t because of your upbringing, your race, your gender, your current income level, or the schools you attended. It’s available to anyone, and it’s a learnable skill. You become successful by becoming a thought leader, and in The Thought Leader Formula, Robin gives you the exact process to do this. Whether you are an employee or an entrepreneur, new to the workforce, or a seasoned veteran, you will want to grab this book, devour it cover to cover, and implement what Robin says!”
—JJ Virgin CNS, CHFS, founder, Mindshare
“Robin's meteoric rise into a globally recognized speaker, influencer, and advisor is the result of her entrepreneurial mindset, strategic networking, and fierce determination. In her latest release, she distills years of experiential learning into a highly organized and refreshingly hype-free roadmap that gives you step-by-step guidance to increase your visibility and profit from your hard-earned expertise. This is easily poised to be the go-to manual for thought leaders on the rise.”
—Erin Matlock, author of Worth It, founder of Upbrain
“One of the most powerful ways to build your career is by becoming a thought leader or speaker. Robin's book is a go-to guide to get you started so that you can become well-known for your ideas.”
—Soulaima Gourani, keynote speaker; founder of Tradeconductor
"In today’s world, thought leadership is a critical strategy for inspiring change and human progress. As an expert thought leader and innovator herself, Robin provides clearly defined strategies for other leaders. This book is an excellent resource for anyone who wants to spread their ideas in a transformative and purpose-driven way.”
—Raya Bidshahri, founder & CEO of Awecademy
“Thought leadership is a foundational aspect of every company's marketing strategy. Robin's easy-to-follow instructions will help you create a platform to launch your own successful thought leadership plan, starting today.”
—Jennifer Hudye, founder, Conscious Copy & Co
"I am enormously grateful to Robin for her generous guidance in helping me become the thought leader I am today. Her insights, coaching, and crystal clear process took away any doubt or fear I had in achieving my career goals.”
—Monika Proffitt, entrepreneur, speaker, author of Blockchain 101
"We all want to be thought leaders—but many people are not sure how to do so. In The Thought Leader Formula, Robin Farmanfarmaian breaks down the thought leadership process into its key components, then tells us the key steps we need to take to get the job done. Robin masterfully intersperses her own experiences as a thought leader with simple, easy-to-follow recommendations. A must-read for anyone who is searching how to get there from here."
—Linda Popky, strategic marketing consultant and author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters
"Robin Farmanfarmaian is the real deal. Her book will help you rise above the noise of your market and get away from the noise in your own head. She is both inspirational and practical, giving you an exact roadmap of how you can take your business and yourself to the ultimate next level."
—Alisa Cohn, executive coach to CEOs; contributor to Inc.com and Forbes.com; angel investor and startup advisor
“Robin breaks down a complete list of ways you can leverage and profit from your expertise. She gives you a simple step-by-step process to make sure you set yourself up for success. If you take action on everything Robin outlines, you will regularly come back to this book as a reference guide to help you know what to do next.”
—Shari Alexander, persuasiveness coach, speaker & writer
“The ability to positively influence people is a powerful and effective tool in the world of business. Robin does a great job laying out everything you need to start building your thought leadership and begin influencing people that matter to you.”
—John Hall, cofounder of Calendar.com and Influence & Co.
“If you have a message to share with this world, you need this. Period.”
—Kara Goldin, founder and CEO of Hint, Inc.
"I wish I had this book when I started on my motivational speaking career thirty years ago. I studied thousands of speakers and read all their books, but there seemed an elusive "spark"—a secret behind their apparent success. But I know now that there is no big secret to thought leadership. It's a series of steps you need to take to build a brand and business. The Thought Leader Formula lays out an easy-to-follow roadmap you can use to accelerate your career success. In this brilliant and concise book, Robin methodically breaks down a formula that makes anything possible, so pick up your dreams and aspirations you left by the wayside and start achieving your goals one by one! If you ask me what is the meta secret of success? Its blueprints are found in this delicious slice of wisdom distilled from years of determination, grit, and dancing with industry giants. The author's integrity and intelligence are unmatched, and her ability to simplify the essence of thought leadership is unbridled!”
—Dr. Mel Gill, psychologist, author, TV and radio personality
What types of professionals are a great fit for this system, and why becoming a thought leader can be beneficial in many ways.
If you are on the C-suite or have a role at the management level, you are positioned to seamlessly benefit from being seen as an expert in your field.
In terms of your company's marketing, people interact with people, not brands. Executives in any company are positioned to become a thought leader for that company. As an individual, you can reach significantly more potential customers or clients than a corporate brand. Social media algorithms and platforms are constantly evolving, typically benefiting the individual above the company. You can also more easily reach new potential partners, collaborators or employees.
In terms of your career, being a thought leader makes you more valuable for the company, beyond what you do day to day. This allows you to move further ahead in your career, and puts you in a position to negotiate higher pay. Since you are so visible inside the company and out, it makes you harder for the company to layoff or fire you.
If you currently fit into the category of “employee,” whether you are at the start of your career or at the top of your career, this book is for you. You can work within your sector as a thought leader, propelling your career forward by being outward facing and getting credit for your work. At the same time, your status as a thought leader will strengthen your corporate brand, thereby increasing your salary.
Maybe you can identify with this scenario: You are in a large corporation, and you are working quite hard, harder than a lot of your peers. You know your work directly impacts the success of the company. The problem is your work isn’t getting the credit it deserves. Others are getting the credit, whether through dishonesty or simply because they are more vocal. What’s the solution to this problem?
The solution is to become visible. By being famous for your brain and ideas, everything dramatically shifts in your favor. You are now more indispensable. Many companies hire thought leaders because they know people trust them more. As a thought leader within the company, you will attract the best employees and customers.
Whether you are a doctor, nurse, dentist, part of a patient advocacy group, or any other patient facing role, building yourself up in this way can enable you to share your expertise with more people. At the same time, you will attract more patients to your practice, who may be willing to pay higher rates to see you.
If you are part of this group, one key you will take from this book is the importance of simplifying your message so that it becomes more accessible and understandable to a wide audience. Then, over time, you can form a type of celebrity status in your specific niche. You don’t have to be known by everyone, but you want to attract those patients who would want to use your service no matter the cost.
By being known as a thought leader, you can build your pipeline with the best companies and the best investors for your venture fund. When you hop off stage and entrepreneurs line up to talk to you, you can follow up with the interesting ones. You will have the leverage with your higher profile. And because companies will fight to be a part of your portfolio, you will have a stronger negotiation position.
You know that the best investors provide a lot more than only money; they have a large network of potential partners. By being a KOL, you will have open doors to these potential partnering channels.
Pull the Company Up with You
When entrepreneurs start a business, they are often in stealth mode or completely unknown. The business might be trying to do something new or different. Either way, it has no name. A founder’s or early employee's thought leadership can be a huge asset to build the brand.
If you already have a business established, you still face the difficult reality that competitors have access to similar business models, software, marketing tactics, employees, and PR. What many companies do not have are people inside the company that are also a thought leader.
You’ll also attract potential employees. Again, the best people will come to you. They’ll seek you out at conferences or email the company, wanting to be involved in some way. These individuals will be attracted to your company because they want to work with someone who is respected in their circles as a KOL or thought leader.
Finally, whether your company is in an early or growth stage, the right partnerships can be huge. Large companies can help your company in many ways—from developing or iterating on the product or service, distribution, marketing, and more. To get in front of the C-Suite of one of these companies, you need more than a degree from Harvard. With your status, large corporations will more likely want to partner with you.
If you are a lawyer, accountant, or consultant, you have particular expertise that others don’t. You also have the opportunity to charge premium prices for your expertise.
As a thought leader, you are positioned to drive your marketing forward. People will trust you more, and you will gain repeat buyers.
As a keynote speaker, you can easily drive your own marketing just by giving keynotes, then jumping off stage to meet with potential clients immediately.
By becoming a thought leader, you have the opportunity to charge even higher premium prices for what you do.
If you are a research scientist, engineer, or in the technical field, you have specific, and often complex knowledge. By simplifying this information and making it useful for the average person, you can more effectively spread your ideas. If you want to progress your field or get funding for further research, being a thought leader is the ideal way to accomplish your goals. Until recently, individuals in these highly technical sectors could only reach a narrow audience. Now you have the opportunity for the world to know what you’re working on.
In addition, all of the benefits for an Executive or Employee also apply to you. In terms of your career, being a thought leader makes you more valuable for the company or institution, beyond what you do day to day.
This allows you to move further ahead in your career, and puts you in a position to negotiate higher pay. Since you are so visible inside the company and out, it makes you harder for the company to layoff or fire you.
By being more visible, you have greater negotiating power and opportunities for advancement.
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What you'll get:
Robin Farmanfarmaian is a professional speaker, having now completed over one hundred speaking engagements in twelve countries. She is also an entrepreneur and angel investor, driving high-level business development for cutting-edge medical and biotech companies poised to impact one hundred million people or more. Currently, Farmanfarmaian is VP of Actavalon, curing cancer; strategic relations advisor to MindMaze, VR for stroke and brain injury rehabilitation; and on the board of directors for New Scholars, focusing on the intersection of AI and education. Her recent investments include Invicta Medical, a medical technology company for sleep apnea, and Dance Biopharm, inhaled insulin with a smart, connected device.
Robin is on the board of directors or advisory board of many startups and conferences and works with entrepreneurs and executives who want to become thought leaders. A lifelong philanthropist and mentor, she was the cofounder and on the board of directors (formally executive director) for the Organ Preservation Alliance, catalyzing breakthroughs in organ banking for transplants and tissue engineering. Other previous work includes being one of the founders of Morfit, the Exponential Medicine conference, President at Innovation for Jobs, a nonprofit cofounded by Vint Cerf, and a VP at Singularity University. Her book, The Patient as CEO: How Technology Empowers the Healthcare Consumer, is a #1 Best Seller on Amazon.